
JacindaBook.com
Update - 16 Sept 2025
JACINDA: THE UNTOLD STORIES

Unauthorised biography by David Cohen with Rebecca Keillor
This is your first look at Jacinda: The Untold Stories, the unauthorised biography based on more than 100 interviews and a year of research. It promises to be the most in-depth account of Jacinda Ardern’s leadership yet.
Pre-orders will open shortly. Sign up now for early previews and release details.
KINDNESS OR OPTICS?
Ardern became famous for her slogan “Be Kind.” But those close to power saw the gap between image and reality.
“We didn’t spend much time debating serious issues in Cabinet. Her kindness rhetoric fed expectations that could never be fulfilled.”
“It was a well-honed skill of avoidance — a Betty Crocker recipe of kindness.”
“The marketing was in overdrive but the operations almost non-existent.”
HYPE OR HORSEPOWER?
Her global profile grew almost overnight.
“Suddenly she was everywhere — magazine covers, TV, the zeitgeist of Labour. It all seemed like it happened instantly.”
“When she looked up, it was like someone had turned on a light. For a moment, the energy was palpable. But then it vanished. The contrast was startling.”
A DEBATE WE NEED TO HAVE
Supporters say Ardern’s empathy set her apart:
“In her skill for proceeding with empathy and caution, she showed the world what it meant to apply political balm.”
Even rivals acknowledged her impact:
“John Key once said the only person he thought had the capacity to challenge was Jacinda Ardern. He believed she had the star power.”
DO YOU WANT THE REAL STORY?
There’s the official story — and then there’s the full, unauthorised story you weren’t meant to hear.
Sign up today to be the first to know when pre-orders open. Subscribers get exclusive previews, early updates, and priority access to launch-day offers.